Before jumping into design it is important to unearth and get clear on your mission, what makes you different and who you want to connect with. This workbook will serve as a travel planner for your branding journey and as a guide going forward.
This will also be useful as a base for creating content and communicating exactly what you do. For me this stage is integral to designing a strong visual identity and so I ask all clients to complete this before work begins. It means all design going forward can be rooted in a truth and there is a rich pool of influences to draw from.